We Cup. Pop-fusion pulses
Lofrese, a Gravina di Puglia firm specialized in pulses production, launches We Cup, an easy to eat fusion recipes line, inspired by the dehydrated Japanese soup concept, in which it is simply needed to add hot water to have it ready.
5 recipes intended for Italian and international markets, which combine pulses with Mediterranean, Indian and US flavors.
The project, in coherence with the product name, foresees the creation of an international and super-pop visual identity system.
Brand and ingredients jam in a colorful, dynamic party.
Each SKU has a strong chromatic choice to get an impactful, recognizable presence on shelf and online shops.
We Cup system has been thought beyond the pack, to be declined on all brand touchpoints and, furthermore, for the online and offline communication.
