About

Strategic.
Creative.
Indipendent.

We drive innovation by combining strategic consulting, creativity, technology solutions and execution to build relevant brands and shape customer experiences.
Arteficegroup is one of the leading independent, multidisciplinary, creative groups in Italy, with extraordinary ability and a unique integrated approach to designing, managing, and producing in-house projects in branding, digital communication, packaging, and retail.

Since 1996, our method elevate what make brands different, defining brand values ​​and identity, and developing generative, authentic and unique communication languages, to build the relationship between brands and their people. In a global Pop Branding vision.

A dynamic team of 100+ professionals across offices in Milan, Torino and Olbia drives our multidisciplinary approach. This interconnected network of specialized and cross-functional teams combines diverse skills and industry expertise, focusing on end-to-end Brand Design & Communication strategic management, working in synergy to provide consistent brand narratives, and contribute to brand culture and innovation.

1 Brand Strategy.
4 vertical areas.

We are specialized in 4 vertical areas of expertise, managed by the Strategic Brand Direction, to support each action in synergy and coherence in a global vision of Pop branding.
We transform the theoretical activity of branding into a creative-productive strategy, creating synergy and coherence in every phase of the project, so that each step reflects the essence of the shared vision.

Brand S.H.I.E.L.D. is our method for evaluating the strategic eessence of a brand. It provides the analytical and strategic tools to evaluate distinctive brand assets, outline areas of intervention and define the Point of Difference: the true founding reason, the power and the shield of the brand.
Branding
the Difference.
Branding & Communication.
Every detail is crafted to make the difference.
We shape your Brand identity, creating unique and distinctive assets through a data-driven approach, from research to communication. We transform strategic concepts into creative ideas to make the Brand identity distinctive and relevant across all channels and generations. From scenario analysis to strategic Brand positioning, through the development of the identity system and all asstes for comprehensive cross-media communication plans.
Digital Experience.
Branding becomes Digital Identity
We develop digital communication platforms and strategies by exploring emerging trends and languages.
We create engaging digital experiences that foster connections between people and brands, for any target of any generation.
We continuously update communication codes, connecting cultures, people, technologies, and innovative tools, while anticipating potential media and language evolutions.
Packaging Solutions.
Your brand packaged to perfection.
We are the only agency in Italy managing the end-to-end pack design process in-house, from creative development to reprographic services.
Specialists in Artwork Management.
We handle approval workflows through customized digital processes and our proprietary Eva Manager web platform.
A supply chain solution for Food, Beverage & Retail industries that optimizes time and costs in approval workflows.
Retail Experience.
Every physical space becomes a strategic project where the Brand comes to life.
Retail Design evolves into Experience Design to enhance brand interaction with people, from concept development to in-house production and logistics management. A unique service offering in Italy.
agLAM, our proprietary web platform for Logistics & Asset Management services enables efficient management of timelines and costs, logistics operations, setup/roll-out processes and maintenance protocols.

Our exclusive tools.

We have developed web platforms to digitize work processes, streamline business decisions, and optimize time and costs.

Eva Manager

Eva Manager.

We are the only agency in Italy specialized in Packaging Design and Artwork Management that manages the entire end-to-end pack design process in-house, through our proprietary web platform, Eva Manager.

Eva Manager is the fully integrated end-to-end Artwork Management solution: through a customized digital workflow tailored to the client's needs, the web based platform improves collaboration and information sharing, optimizing approval times and costs, ensuring control, accuracy, consistency, and compliance with industry and legal standards.

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agLAM

AGlam.

AgLAM is the proprietary logistics and maintenance platform that keeps you updated on all assets, providing a comprehensive view of all materials in stock and at the point of sale.

agLAM offers an integrated solution that optimizes internal efficiency, enables control over all inventory and internal/external movements through real-time reporting, and ensures transparent information and costs sharing with the customer.

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Company Culture.

2 permanent training workshops on general topics impacting society, and company's activities, such as sustainability, technology, social mainstream and new uprising trends and significant international events:

Osservatorio

Osservatorio.

A team dedicated to watch, collect news and build scenario documents and articles on worldwide transforming events in technology, society and finance. A continuous search for information from specialized international databases, scenario documents, and in-depth articles.

Greenhub

Greenhub.

Born from our cooperation as sponsor and mentors for the Politecnico di Torino Eco-packaging Design Master.
A workshop dedicated to research and application of sustainable developments for any kind of branding activities.