Strategic. Creative. Independent. 
We drive innovation by combining strategic consulting, creativity, technology solutions and execution to build relevant brands and shape customer experiences.
Arteficegroup is one of the leading independent, multidisciplinary, creative groups in Italy.
Since 1996, our method elevate what make you different, defining brand values and identity, and developing generative, authentic and unique communication languages, to build the relationship between brands and their people. In a global Pop branding vision.
A team of more than 102 talents, with offices in Milan, Olbia and Turin, and an extraordinary ability to produce in-house branding, digital communication, packaging and retail projects.
A network of teams, skills and experiences, specialized in the creation and management of brand design and communication, which work in synergy to provide a significant experience and contribute to brand culture and innovation.
1 Brand Strategy.
4 Areas of Vertical Expertise.
We transform the theoretical activity of branding into a creative-productive strategy, creating synergy and coherence in every phase of the project, so that each step reflects the essence of the shared vision.
We are specialized in 4 vertical areas of expertise, managed by the Strategic Brand Direction, to support each action in synergy and coherence in a global vision of Pop branding.
Brand S.H.I.E.L.D. is our method for evaluating the strategic eessence of a brand. It provides the analytical and strategic tools to evaluate distinctive brand assets, outline areas of intervention and define the Point of Difference: the true founding reason, the power and the shield of the brand.
Branding & Communication.
We shape your Brand identity, creating unique and distinctive assets through a data-driven approach, from research to communication.
We transform strategic concepts into creative ideas to make the Brand identity distinctive and relevant across all channels and generations.
From scenario analysis to strategic Brand positioning, through the development of the identity system and all asstes for comprehensive cross-media communication plans.
Every detail is crafted to make the difference.
Advertising
| Brand communication
| Brand design
| Scenario analysis
| Strategic planning - Marketing positioning
Digital Experience.
We develop digital communication platforms and strategies by exploring emerging trends and languages.
We create engaging digital experiences that foster connections between people and brands, for any target of any generation.
We continuously update communication codes, connecting cultures, people, technologies, and innovative tools, while anticipating potential media and language evolutions.
Branding becomes Digital Identity
Digital communication
| Digital marketing strategy
| New media analysis
| Web & app solutions
Packaging Solutions.
We are the only agency in Italy managing the end-to-end pack design process in-house, from creative development to reprographic services.
Specialists in Artwork Management.
We handle approval workflows through customized digital processes and our proprietary Eva Manager web platform.
A supply chain solution for Food, Beverage & Retail industries that optimizes time and costs in approval workflows.
Your brand packaged to perfection.
3D & Mock up prototypes
| Artwork Management
| End-to-end packaging solutions
| Eva Manager
| Packaging design
| Print solutions
| Product design
| Repro service
Retail Design.
Retail Design evolves into Experience Design to enhance brand interaction with people, from concept development to in-house production and logistics management. A unique service offering in Italy.
agLAM, our proprietary web platform for Logistics & Asset Management services enables efficient management of timelines and costs, logistics operations, setup/roll-out processes and maintenance protocols.
Every physical space becomes a strategic project where the Brand comes to life.
Engineering - prototypes
| Installation
| Logistic management
| Maintenance
| Pre-production
| Production
| Retail design
| Store concept
Our exclusive tools.
We have developed web platforms to digitize work processes, streamline business decisions, and optimize time and costs.
Company Culture.
2 permanent training workshops on general topics impacting society, and company's activities, such as sustainability, technology, social mainstream and new uprising trends and significant international events:
Osservatorio.
A team dedicated to watch, collect news and build scenario documents and articles on worldwide transforming events in technology, society and finance. A continuous search for information from specialized international databases, scenario documents, and in-depth articles.
Greenhub.
Born from our cooperation as sponsor and mentors for the Politecnico di Torino Eco-packaging Design Master.
A workshop dedicated to research and application of sustainable developments for any kind of branding activities.