Creativity gives shape and substance to Brand Language Design® and gives origin to unique and memorable communication systems.
For 20 years Artefice daily has worked to make the Brand Language Design® real through an expressiveness that turns codes and value territories into authentic relations among brands and consumers. It is possible thanks to exclusive vocabulary and syntax: signs of a communication wherein does not exist any separation between contents and ways to tell them.
Strategy, design and innovation at the service of the brand to understand and interpret clients’ needs, future scenario and new trends at our best.
A Creative Laboratory to develop branding projects, build a brand language capable of developing the most effective story of the creative idea.
This is our story. This is our ability to look beyond. This is the Brand Language Design®.
The development of a creative story through the different technical interpretations, digital channels and not, and the different communication forms.
Find oneself, recognising each other starting from the different signs through which the brand interact with consumers in its own unique identity. Artefice accompanies the brand through the most suitable visual study and research of values. The aim is to realize a unique and engaging brand experience.
The creation of new and engaging forms through the simplification of the ritual use of products, forecasting the needs and new trends related to them. A constant work looking for the balance between aesthetic aspect of a product and its functionality. By doing so, we give new look to products, places, points of sale, satisfying brands and consumers needs, highlighting the close relation among shape, meaning and identity.
From the vision up to feasibility. We design considering a world that takes into account both the perspective vision and the criterion of feasibility, storage, transport and usage of the product. We are always looking for new techniques, new materials and new expressive ways in order to develop products that are more suitable and convey the evolutionary dynamism of the brand.
The presence of the brand as experience in consumer’s daily life is the real place of engagement to him, in a coherent path that contributes to express all its values and potentiality of engagement.
Supporting clients in their discovery, comparison and sharing paths. Corporate identity, exhibition materials, events, promotions and digital activation turn every touchpoint into an experience of sharing and communication.
Brand Dictionary is a tool that came into life due to the need to define the semantic and value territory of the brand and identify the elements that compose its story.
Values, tone of voice, perception, naming, communication: the characteristics of the brand are turned into lowest terms in order to constitute a syntax and grammar wherein we can move for the development of new messages and stories or the identification of new spaces for innovation.
According to the project needs and the required positioning, the categorisation of the values causes the useful operative output for the generation of the basis for naming, concept, definition of the message and communication tools.
This is the method developed for the creation, study and definition of names for brands and products. The aim is to make the creative process objective through the intersection of rational and emotional parameters.
The short circuit generated by these intersections allows to explore different semantic territories that are consistent with the brand experience.
SYN tetic APplication SYstem
Synapsy is an operative model we developed to drive innovation; it simulates and controls the innovation process through the connection and the management of different professionals that work on the project.
The pillars of the project are analysed, broken up and transformed. By doing so, they compose the basis of the creative process, then they are being rationalised and recomposed according to the project needs.
Since 1996, the identity of Artefice has been evolving as its working model. Being proactive and innovative has become a necessity.
Nevertheless this continuous research must always start from the awareness that the relation among brand, market and consumer operates today in a context wherein digital plays a crucial role.
The creative design comes into life and develops in a world made of dynamic and multi-channel interconnections. Digital world and real world are intertwined and blended to create a new territory where brand must find and bring to life its own story through a unique theme that associates emotion and reason.
From the strategic approach to the development of different forms of expression of the brand system: this is the essence of Brand Language Design.