Artefice Group, branding e retail design of Selex petshop
Realization of the brand and retail design for the new petshop chainstore of the Group Selex
Selex Group, including several large-scale retail brands (Il Gigante, Famila, A & O, Dipiù), has developed a new brand of stores entirely dedicated to the world of pets, characterized by a strong identity and considerable flexibility. With the ability to offer between 8 and 10,000 references of highly specialized brands, it is presented to the public both as a network of independent sales points, and as an expression of the various brands of the group. Selex asked Artefice Group to develop the naming, the logo, the brand and the retail design of the new stores.
Empathy and hospitality for a strong uniqueness
Artefice Group, applying the principles of BrandLanguageDesign®, developped a chainstore logo, that starts from the iconic image of "trolley-dog", and the name for the chainstore: ANIMALI CHE PASSIONE.
The aim is to create a friendly image, with highly distinctive colors and grapichs in a market segment that is crowded alreatdy. Enventually the brand manual has been created in order apply the communication elements to differen materiela: from store signs, to materials inside the chainstore