Artefice Group creates the brand guidelines of Atkinsons
Realization of the brand guidelines for the brand Atkinsons
Atkinsons, historical British brand in the world of perfumes, has chosen the Artefice Brand Brand Language to define its communication grammar by establishing precise guidelines in the management and use of all the elements of communication that have always made up the identity of the brand.
A long history and various signs to arrange in a clear and expressive communication
Elegance, refinement, tradition and a touch of snobbery that breaks the mold are the ingredients of a brand that has never failed in its own history and still needs to be confirmed and affirmed in all its institutional elements and image tools and at the point of sale, as in the presentation of the products. Artefice Group has taken up all these elements and tools, from the use of witnesses to k-visual formats, giving them shape and application codes to be used in every context and situation, with the result of a coordinated and always easily recognizable image.