Artefice Group creates the identity of Carpano Bitter
Development of the brand identity and VIS of the new Carpano Bitter
Starting from the precious heritage of the vermouth, invented by Carpano, it was time to launch on the market a new Carpano Bitter. A product characterised by a strong personality able to reflect the image and the choice of ITALIAN QUALITY WITHOUT COMPROMISES as the positioning of all the products of the Piedmontese brand. Carpano entrusted Artefice Group, and the BrandLanguageDesign®, the task to develop the Brand Image and the visual identity system of the new product.
A new, uncompromised protagonist
The idea of an uncompromised product, consistent with the conceptual originality of the category, and a taste that doesn't follow the fads take the shape of a Botanic Bitter. The mix of wisely combined natural ingredients makes a product that provides a palatal satisfaction highly differentiated from the competition. And the label exalts these characteristics which are related to the centuries-old tradition of Carpano. As a result, Artefice Group developed a label characterised by colours and graphics close to the origin of the brand. Moreover, Artefice Group developed the secondary pack and the brand manual of the new product.