Artefice Group creates the VIS of Buon Bon Sammontana ice-cream
A new visual identity system that perfectly suits Buon Bon Sammontana
Sammontana identified an interesting niche: the bonbon chocolate that is usually combined with the Italian ritual of the cup of coffee at the bar, like a fanciful "cuddle". A product traditionally made of chocolate and unsuitable for the summer season, therefore. But what if it had an ice-cream soul? Sammontana developed two variants: coated with vanilla and coffee. For this reason, the brand asked Artefice Group to develop the product name, the Visual Identity System, the primary and the secondary pack of the new product.
A novelty more than "buon", "Buon Bon!
BUONBON!, the name, arises spontaneously from the definition of bonbon. Without losing the functional meaning of the product, Artefice Group enhanced its gluttony feeling. The visual identity system unequivocally gives shape to a product that is traditionally treated as a commodity, thanks to the realisation of a minimal and elegant graphics while adapting it the essential dimension of the product itself. The k-visual proposes, once again, the texture of the pack design while focusing on its functionality and the consumption occasion in the context of the PoP inviting the product trial.