Artefice Group creates the vis of Sammontana Colorita ice-cream
An original vis for the new Sammontana Colorita product
Sammontana widens its product range intended for the children target audience through an innovative pencil-shaped ice-lolly. The new product is a nice teasing of the school in 4 different flavours and 4 bright pastel colours. Sammontana asked Artefice Group to conceive the product line name, the Visual Identity System, and the primary and secondary Packaging design of the new product.
Four pencils to chew on
Artefice Group conceived a name aligned with the product characteristics, perfectly matching with the Claim : COLORITA, MORDI LA MATITA!, a call to action that is an invitation to the product taste. The communication k-visual enhances the taste and the joy of a typical summer product. A product to be enjoyed outdoor, while the secondary pack recalls a pencil case of a world full of colours.