Artefice Group develops brand design project for Brand Revolution Lab
Printing techniques and creativity in innovative projects of brand design
As part of the Brand Revolution Lab, the creative show of innovative printing, whose projects were presented at an event at the Museum of Science and Technology in Milan, Artefice Group set itself the task of experimenting with the new application frontiers of the techniques of printing in the enhancement of a historical brand as in the experimentation of new communication techniques applied to Packaging .
Campari e Plakkontrol two differnt worlds and still protagonists of innovation
In particular, the approach to a brand so rich in culture and design as Campari, has been respectful of the acquired heritage, while highlighting its unexpressed potential. The application of the BrandLanguageDesign® has allowed Artefice Group to realize a series of textures inspired by a research on the historical design of the Campari brand, enhancing the individual letters of the brand. The result was applied to an innovative catalog hypothesis The press was edited by Fasaservice. Moreover, the same concept was declined in a stand characterized by great scenographic wings, printable with highly modulated procedures, even starting from unique pieces. The print was made by Eidos. For the Absolute White Plakkontrol line, the brand of toothpaste of the IDECO group, Artefice Group has developed a particularly attractive pack graphics for a young target, which thanks to the new Stealthcode technology and the ToBeUnique printing method brings the kids online and involves them with content educational and personalized games.