Artefice Group develops the PoP materials of Rowenta robot
Artefice Group realises and produces the PoP materials for the PoS presentation of Rowenta Smart Force™ robots
Rowenta asked ArteficeGroup to design and develop innovative PoS materials for its leading Smart Force™ vacuum cleaner robots product line. The aim was to highlight the design of the new products while expressing their superior performances in an immediate way.
A PoS exhibit design able to combine practicality, communication clarity and high impact
Afterwards a careful study of the materials developed by the competitors, ArteficeGroup realised a line of self-stand displays that group the entire product range, while exalting their shapes and chromatic mood. Furthermore, the displays illustrate the main products pluses in an organic and consistent system of captions. Designed to be easily assembled in any situation, Espoworkr produced the displays for Unieuro and Mediaworld retail chains. As the specialised company of the Group, Espowrkr set up the displays for every point of sale.