Realization of interior design restyling for the cruise ship Costa Victoria
Launched in 1996, and destined for the Far East market in 2012, the Victoria has undergone a profound transformation of the interior, to adapt it to the tastes of those countries. Recalling the boat to the European reality, Costa asked Artefice Group to make a new restyling of the interior design to bring the ship back to the original concepts of look and identity, adapting them to the latest trends.
One unique style with different identity solutions
Artefice Group, using the principles of its BrandLanguageDesign®, has studied every single location of the common areas of Costa Victoria (premises, terraces, restaurants, etc.), aiming at creating a common atmosphere characterized by warm and enveloping tones and harmonization with the light and the color of the sea, constant reference point of the horizon. In this context each location assumes its own personality, which contributes to the color choices, materials and furnishings, going to define stylistic peculiarities that interact with each other, proposing to the public a different "experience" each time. The result is a multiplicity that never tires, but is always traceable to a common identity.