Realiztion of the communication for the new promotion of the brand Sushi Daily
The restaurant of Japanese origin has by now a consolidated and successful experience in our country, establishing itself also with brands dedicated to specialized catering and destined for mass consumption. Kelly Dely, a company born from an original idea of the rising sun, has now established itself with the Sushi Daily brand, as a leader in Europe. Also in Italy it is consolidating its positions, thanks to the adoption of strategies designed to promote brand awareness and product evidence.
A promotion that contributes to the brand identity
Artefice Group, with the tools of the BrandLanguageDesign®, and in collaboration with Winning, has realized the communication of a promotional operation, on air the month of December 2018, which links the brand to the very current phenomenon of Netflix and of great interest for a target young and open. All the tools put in place go to decline the color style, sober and of great impact of the brand, maintaining a strong communication coherence.