Artefice Group realises the brand identity of The Angle - Corso Italia 3
Realisation of the prestigious real estate brand identity of The Angle - Corso Italia 3
Savills, a paramount company in the valorisation of prestigious buildings, relied upon Artefice Group and the BrandLanguageDesign® to develop the brand identity of Corso Italia 3 in Milan. Not only a street address but also a representative location of a historical building, the synthesis of the nineteenth-century tradition of Albertine architectonic style in Milan. The spaces of the building have to be relocated within a corporate clientele that is interested in enhancing its image through a prestigious and representative home.
Brand identity as the manner of sales placement in the real estate market.
Artefice Group reinterpreted the value of history in a modern way, afterwards the analysis of the communication of the sector. The aim was to represent Corso Italia 3 storytelling through a proprietary, exclusive and alure brand language of a unitary Visual Identity System that embraces all the communication tools. The process started from the logotype and the name, THE ANGLE - the most immediate and evident characteristic of the real estate -, to be then adapted to the corporate identity, both offline and online, through stylistic, graphic, colour and linguistic choices that were coherent and consistent.