Artefice Group realises Costa Crociere brand guidelines
Realisation of Costa Crociere brand guidelines
The new positioning regards the reversal of the point of view: "from the side of the sea, anything takes a different meaning." Starting from this new positioning, Costa Crociere asked Artefice Group to define its own communication grammar through the establishment of precise guidelines, according to the method of the BrandLanguageDesign®. These guidelines contribute to the management and use of all those elements that give shape to the brand identity.
From the new Brand sign an highly proprietary communication system
Artefice Group created a whole universe of signs, colours, and characters starting from the identification of a highly proprietary sign: the blue strip that decorates the higher part of the funnel. The Costa Wave, or the basic graphic element. The new visual identity system has been adapted in the different communication contexts, starting from the elaboration of a series pattern based upon the new Costa Wave. The format makes immediately recognisable the brand mood according to institutional communication, the interior design, merchandising, trade Marketing , the digital world, and everything that gives shape to Costa Experience in all its facets, for the consumer.