Artefice Group realized the brand identity of Fuoricono
Brand identity realization of the brand Fuoricono
Fiordilatte, famous sicilian ice-cream parlour, well-known for the production of regional specialties prepared according to original and tasty recipes, opens in Milan two points of sale, to which they intend to give a specific brand identity capable of conveying the original values of the territory and of the brand, but with a language and style more adapt to the Lombard state capital. Artefice Group, thanks to the tools and way activated with BrandLanguageDesign® has build the Brand Strategy , positioning, visual identity system, digital strategy and the visual identity of the points of sale.
Analisys, strategy, creativity and output in a strict and consistent logic
The choice made by Artefice Group is based on capitalizing upon the typical experience of sicilian ice-cream and of the proprietary world of these specialities. Starting from the name and Claim chosen for the brand that make explicit the idea of an ice-cream close to the world of dessers:" FUORICONO, il gelato si fa dolce", eventually in order to create a visual language based on the graphic and chromatic synthesis of the toppings. Such a visual identity had become the connotating elementof the packging, of the points of sale staging and of the digital communication, where the role of socials is to give value to the contents through a friendly and engaging language.