Artefice Group realized the digital identity of Nextplora
Realization of the new website of Nextplora
During the process of renovation for the new brand identity, Nextplora involved Artefice Group in the implementation also of the website.
After a first phase of analysis of the technical infrastructure and of the traffic flows generated by the previous version, Artefice Group has elaborated a new user experience through a content architecture based on the new engagement dynamics offered by the digital strategy.
The following phase of design and prototyping of the user interface observed the the principles of MOBILE FIRST design to guarantee a final cross device experience that could be effective in every situation.
From the prototyping of UX to front end development on Wordpress
Artefice Group cured the technical development on CMS Wordpress and the structure migration and substantial contents from the DB already implemented earlier.
Nextplora was eventually supported in the creation and reworking of own contents in Seo oriented mode in order to pursue its positioning and and digital awareness objectives.