Artefice Group realized the new shop windows for Lovable
SPEAKING ABOUT THE 2018 LOVABLE CAMPAIGN: THE NEW WINDOW SHOP MATERIALS
At the same time of the launch of the new ATL, Lovable Repositioning campaign, Artefice Group designed a new modular exhibition system for the Brand. Naturally, it happened through the deployment of the BrandLanguageDesign® principles and allowed the flexible adaptation to all the different typologies of PoS, involved in this Autumnal campaign. The prelude to the project was the design and the filling up of an ad hoc questionnaire. It allowed collecting characteristics and data of any single window shop. Analysis and re-building of the entire panorama to infer the cluster categories of the shops, according to their physical characteristics and exhibition room.
BRAND IDENTITY, COMMUNICATION CONSISTENCY, MODULARITY
The printable cardboard modular exhibition system was conceived, designed and realised to optimise the new Lovable positioning impact on the window shops in Italy. Hence, the communication consistency and effectiveness at their finest. More specifically, the essence of the ATL campaign was adapted to a system of display supports to amplify the new brand values, and highlight Lovable products themselves. All of this, naturally, in full compliance with the campaign. What is more, Artefice Group was responsible for the logistic execution of the project. All Points of Sale were indeed provided with the assembly instructions and the personalised cardboard materials as well.