Artefice Group realized the new VIS of Acqua Dynamo
Artefice Group has realized the new Visual Identity System for the brand Acqua Dynamo
The Dynamo Foundation supports the design and development of business organizations that tackle social problems such as education, health, social services and the environment, also fostering new jobs. Alongside Dynamo Camp, Dynamo Academy and Oasi Dynamo, projects created to promote sustainable development, solildariness and a corporate culture oriented towards environmental and social issues, various Dynamo branded products were born, whose Marketing is exclusively aimed at supporting of the activities of the Foundation. Among these there is also Acqua Dynamo, the most alkaline water in Italy and with a very low sodium content: good and good. The Dynamo Foundation asked Artefice Group and its brandlanguagedesign® to create a VIS that is appropriate to the Acqua Dinamo identity.
Precision and design, an essential soul far from the codes of the mineral water world.
A different personality, based on a specific reality, needs a highly differentiating graphic system, in line with the spirit of the brand and the project. Artefice Group has therefore created a label that, starting from the Dynamo logo, interprets an elegant and minimalist design that enhances the natural clarity of the water. The essential lines, the wording limited to the minimum and the distinct color backgrounds, useful to immediately identify the sparkling reference from the natural, make the product immediately recognizable in the crowded world of mineral waters.