Artefice Group renews the brand identity of Medusa
Medusa renews the brand identity, the visual identity system for the packing and the brand communication
Medusa is a historical brand in the fish market, born with the unification of Italy, heir of our food tradition, specialized in the preparation and Marketing of a wide range of products and not, also distributed in large stores, with the Medusa and Cesare Regnoli brands.
The company has asked Artefice Group to make a restyling of the brand and adaptation to a coherent and highly recognizable VIS, which can be applied to all product lines (today without coherent guides), and to ATL communication.
From brand values to a consistent and recognizable identity
The result of a long tradition, the preservation of the original values of the family and of Italianness in respect of nature and less invasive fishing methods, find a point of reference in the liberty icon of the head of Medusa, which is at the center of the logo JELLYFISH. Artefice Group's BrandLanguageDesign® has modernized the brand respecting its identity and associating it with the new "Sea specialists since 1861" Payoff , which highlights the company's history and experience.
The reference colors and the sober graphics, which always leaves ample space for product visibility, characterizes the new VIS, easily applicable on any type of format and designed to always guarantee the brand's recognizability. Tone of voice and style have also been applied to brand communication, enhancing the authenticity and genuineness of the product.