Artefice Group renews positioning and VIS of Sale Ideale
The Packaging is the first tool for the Visual Identity System of Sale Ideale
Sale Ideale is a new concept of salt that, thanks to a process of hyperionization, exclusively physical, without chemical or additive intervention, maintains and accentuates the classic salt flavor, reducing its sodium content, with considerable benefits for the health of the person. Sale Ideale asked Artefice Group to interpret the brand positioning to define a new Visual Identity System to communicate its characteristics in an immediate way.
Health and taste in perfect balance to fulfill different needs
The innovation of Sale Ideale, with strong functional content, finds in Artefice Group's BrandLanguageDesign® the right tool to define a mobile positioning, able to orientate product peculiarities to enhance the different aspects of identity in each case, depending on the consumers. From this logic Artefice Group has developed a pack whose visual element underlines the stylization a salt crystal renewed in a continuous, but strongly dynamic texture, which represents the effective action of the product on individual well-being. At the same time, through the golden color, it does not neglect its historical function of "flavor". The white background and the script that highlights the beneficial features, corroborate the "scientific" seriousness of the product. The Visual Identity System has been declined across the entire product range.