Amalattea renovates the Visual Identity System of the whole product range, adapting it to the new positioning
A brand of Granarolo specifically dedicated to dairy products derived from Goat's milk, characterised by highly marked healthy benefits for the whole organism. Due to an aged image unable to express the values of the product, Granarolo asked Artefice Group to study the market and the potential consumer profile in order to redefine the brand positioning and develop it through a new VIS.
Wellness as cheerfulness and pleasure of living
Specific dietary choices and the research of a particular taste are the inputs that drive the consumer to choose these products. These are the results of the analysis realised through the brandlanguagedesign®, able to define the perimeter of a highly aware target audience. All of this leads to the definition of a positioning based upon the association of nature and taste, and the elaboration of a pack design focused on the goat. Product origin and qualities take the centre of the stage of communication, including a modern and friendly style. As a result, the new VIS is close to the desire of an "evolved" consumer.