Artefice Group renovates the Visual identity of Accadì
Accadì renovates the Visual Identity System of the whole product range, aligning it to the positioning, linked to holistic wellbeing
Accadì Milk is a historic brand in the world of the milk with functional properties, a pioneer of this segment since the 1980s. Accadì brand name stands indeed for the Italianisation of High Digestibility acronym. Nevertheless. the image of this Granarolo brand has progressively lost its value, resulting strictly linked to a privative dietary idea. As a result, today, the consumer, who pays the most attention to the healthy diet, does not identify himself with it. For this reason, Granarolo asked Artefice Group to rethink the visual identity system of Accadì in order to make it more "friendly".
High Digestibility is a drop of lightness
Milk is the protagonist of the new identity. A single drop is the main interpreter of the product storytelling. It expresses the dynamism and the balance between pleasure and wellbeing. The endorser brand Granarolo is more prominent compared to the past, and the meaning of the name Accadì is expressed in a more clear way. Afterward, the new communication format has been adapted to the whole product range, while defining a coherent identity with the positioning.