Artefice Group renovates the Visual identity System of Misura
Misura renovates the Visual Identity System of the whole product range adapting it to the new positioning
Misura is a historic in Italy in the world of diet and wellbeing food. Being a pioneer in that branch, in the long run has penalized the brand images, deemed as too much connected to a traditional idea, and privative, even if it owns a very segmented product range related to the different eating needs. Hence the need to renovate the product image related to a change of positioning and supported by a new brand communication, which combines wellbeing and taste for every need.
Wellbeing like happiness and pleasure of living
Starting from the focus of brand positioning, through its BrandLanguageDesign®, Artefice Group has redefined the format of all product lines, making the products and their respective ingredients the absolute protagonists of the visual, in a very dynamic and downbeat contextualization, but also able to support the more specific case-by-case advantages with graphics that highlight them in a simple and direct way.