BimboStore Brand Repositioning and new Brand Identity
After the conception of the new Brand Positioning, it followed the development of the Brand Architecture for BimboStore's chain store: a new consistent and recognizable Brand Identity, a new logotype characterized by a new original pay-off:
“Un mondo nuovo da scoprire” (A new world to discover).
The pay-off express both the concept and the brand expertise. The project also involved the planning and design of the retail Layout , giving an unique and recognizable format.