Brand and Visual Identity System of all Polli products
Restyling of brand and Visual Identity System of all Polli products
Inside Polli all the brand values are concentrated: historicity, family, Italian character, prestige, guarantee, but also modernity, competence, attention to the needs and the evolution of consumption. The restyling, not only of the Visual Identity System, but of the brand, aims to fully express all the values of Polli through the pack.
Restyling of Visual Identity System to express all the values of the brand
Artefice Group, applying the proprietary tools of the BrandLanguageDesign®, has conceived the new visual identity of all Polli products, starting from brand restyling and from a new enhancement of the Packaging visual system.
The cap is a distinctive location for a brand brand that speaks in a straight and empathic way to consumers, combining tradition and industrialization. The brand also becomes pivotal for the communication on the packaging, absolute protagonist of the standard lines and spark of the product storytelling in all those lines dedicated to specific targets or consumption opportunities.