Brand Positioning, Concept, Visual Identity System Le Api Operaie
Realization of the Positioning, communcaton concept and Visual Identity System of Le Api Operaie
Artefice Group, applying the tools of BrandLanguageDesign®, conceived the brand positioning, the communication concept and the Visual identity System for Le Api Operaie, company that produces purses, artisan handcrafted creations. The identity of the brand has been developed starting from the inner values and from the proprietary contents regarding fashion accessories in order to revamp the Brand Image and to state their uniqueness by pinpointing an exclusive positioning and storytelling for the brand. From brand identity to corporate communication
Massima visibilità e massima appetibilità
Starting from the selected communication concept "the uniqueness of imperfection", Artefice Group has developed the new logo, logotype and payoof for the brand. Words and signs that express the vision of the brand. Hence the declination of the brand identity on the corporate identity and on the communication materials (institutional Brochure , displays). Eventually the storytelling of the brand has become subject matter for the contents of the website.