Communication materials Rossana sponsor Umbria Jazz 2018
Realization of communication materials of Rossana dell'Umbria Jazz Festival 2018 sponsorship
Rossana, the legendary candy, comes back to Perugia, the town where it was born in the 20's of last century, as a sponsor of a prestigious event: Umbria Jazz Festival 2018. Artefice Group realized, through the tools of Brand Language Design®, the restyling of the Packaging for Rossana, and also dvelopped the communication materials for the brand that took part in the festival.
The encounter between two unmistakable styles
Consistent with the characteristics of the brand and the need to update its image without losing the leadership and exclusive style consolidated over decades of history, the materials interpret ironically and coolly the link between two exquisite refinements: the unmistakable taste of Rossana and the equally unmistakable style of interpretation of jazz music. The k-visuals realized were declined in totem for the press room and placed in different characteristic points of Perugia, in the press page for the event catalogue, in banners for the main stage of the festival.