On the occasion of the brand migration for the range of Perugina candies branded Fida, (Rossana, Fondenti, Lemoncella, Granselezione, Glacia and Spicchi) the client intends to realize a new visual identity to express the new personality of the products at their best.
Riduction and repositioning of Perugina logo, simultanously to the development of the new visual identity.
Elimination of Perugina logo, bringing the naming/brand of the product on the foreground. Artefice Group ha activated the tools of the BrandLanguageDesign® to update and and bring value to the image of the products, without betraying its consolidated identity.
Creation of a new proprietary format that puts together the multipackagings of the whole range of products.
Turning the product naming into a brand and reversing the weight of the respective brands of the product and of the brand Perugina.
Then replacement of the brand Perugina with Fida placed as a signature.
Ridefining the visual of the products inside the Packaging adding value to their taste.
New photo shootings of products and ingredients and post-production.
Ridefining of the format also of the single wrapping, giving value to the main ingredient.