G7 Carrefour Natureale visual identity of the new line
G7 asked Artefice Group to develop the visual identity of the new line of the fully organic ice creams for NATUREALE® a private label by
CARREFOUR. A VISUAL IDENTITY TO CONVEY NATURALITY, GENUINESS, FRESHNESS
The creative development of the visual identity, put in place according to the BrandLanguageDesign®, interprets a minimalistic and authentic image, through “handcrafted” signs, natural colors, a straight and immediate communication that mirrors the nature of the product.
The paper band connoting the image of the tub, 100% compostable. Choice of handscript style for brand name and texts reduced to a minimum, as expression of authenticity. The hand drawn crown, inspired by the graphic of Basquiat, winks at “reale” (royal) of the naming, both as an element of quality and of “truth”.
Minimal visualization of the taste, through the main ingredient and the reference color code