Institutional and product adv Campaign of Alce Nero
Realization of the new advertising campaign of the brand Alce Nero
Artefice Group has taken part and won the advertising pitch launched by Alce Nero, historical brand specialized in organic food, for the brand and products communication, applied to tv commercials and print, aiming to give value to the prestigious and original values of the brand in a time the attention to the organic market is high and there is also confusion.
A field choice that is a life choice
Applying the principles of BrandLanguageDesign® Artefice Group chose to highlight the exclusive relationship between the brand and the consumers, by underlining the choice of awareness and the deep ethic bond that binds them to one promise and to one offer that can be simply translated as a choice for a better world. Daily gestures, simple behaviours that take on great value.