New logo Perugia 1926 brand migration FIDA candies
Realization of the new logo Perugia 1926 for the brand migration of the new candy line from Perugina to Fida
In the process of brand migration under the brand Fida of the previous candies Perugina, Fida decided to realize a middle step, where the logo Perugina does not appear on the Packaging anymore, but it is substituted by a transition logo. Artefice Group realized this logo, according to the principles of BrandLanguageDesign®.
Tradition and conservation for a soft transition
The content elements recall the word "Perugia" on purpose, associate to the date 1926, year of birth of Rossana candy, leader product of the line, to underline continuity and tradition. This function is also put forward by the most significant visual elements: the color choice blue and gold and the "floral" decoration, recall an architectural detail of Palazzo dei Priori in Perugia.
The logo is declined on all the candy range, becoming the protagonits of this intermediate phase of transition.