The new VIS for Viva la Mamma Box by Artefice Group
Viva la Mamma rinews the visual identity system for the pack line of single-serving Box
Viva la Mamma Beretta has always been an innovative brand in the proposal of functional products for the most diverse consumer needs. With the BOX line he has invented a new way to enjoy high quality ready meals in any situation. After a very successful launch phase, Viva la Mamma asked Artefice Group to rethink the pack according to the need for a more friendly approach, which enhances the values of authenticity and authenticity.
Towards a visual identity system more reassuring and close to consumers
The result enhances, through the visual, the finished product and its ingredients, proposing a linear and organized reading of the various communication elements. The functional innovation is balanced by a graphic with warm colors and moderately ornamental lines that highlights the remarkable originality and personality of the product on the shelf. The renunciation of the name Box is the sign of overcoming the impact phase of the novelty to arrive at a more transversal proposition, aimed at a broad target.