Restyling of Cooking Line Brand Identity and Web Promotion
The project involved the restyling of the Brand Identity of Cooking Line.
Great visibility was given to the Brand Language highlighting the main aspects of the brand personality. Moreover the product is physically shown in order to emphasize the appetite appeal.
As a consequence of the restyling of the entire range and Brand Image , the agency realized a web promotional Marketing operation to push the sell out of the core products of the baking range: Cacao e Gocce developing the web promotional mechanics, the contest, the creativity and the final prize choice.