Restyling of logo and VIS of Acqua & Sapone by Artefice Group
Artefice Group updates the logo and rationalizes the brand architecture of Acqua & Sapone
Acqua & Sapone is the largest Italian chainstore dedicated to home cleaning and personal hygiene. The need to update its image and rationalize the architecture of its visual identity system on all the branded packagings has led Acqua & Sapone to involve Artefice Group and its brand language in an in-depth reflection on the future of the brand.
Minimalism, graphic systhesis and….cheerfulness
The logo is the starting point for a revisitation of the brand's values: without distorting the consolidated traits of the brand, which has gained awareness, a graphic synthesis has been created to modernize its character, rejuvenating it and eliminating what is childish. The brand manual of the logo itself was therefore created, with the aim of establishing a series of consolidated rules that guide the various applications in all circumstances. The creation of a format for the VIS finally aims at standardizing the packagings of branded references by creating a grammar and a common syntax that facilitate recognition and communication, with light and very attractive graphics.