Realisation of the TV commercial and digital ADV campaign of the product Effitix Virbac
The prevention against the worst diseases, that parasites can cause in dogs, is not an occasional choice. It requires a daily and continuous action since the risk jeopardizes their everyday life. This is the essence of the message Virbac conveys through its flagship product Effitix. Virbac is a global, animal pharmaceutical Company, while Effitix is the specific product designed to ensure the healthiness of the man's best friend. Even if not evident, their weakness can never be ruled out.
The weakness of man's best friend is no longer an issue
The deployment of the BrandLanguageDesign® principles allows Artefice Group to creatively highlight the product benefits and its "shield" function against the effects of the parasites in the dog. As a consequence, this provides pets with all the necessary safety to cheerfully and actively live their life. Not like a weak "balloon sculpture", but as a living being. The TV commercial and the ADV digital campaign have been launched on air from Spring onwards, respectively on the Italian RAI channels and the web, at the same time. It is no coincidence that the launch happens in the period, most related to this topic.