Visual identity System Benacus Gin, the gin the Lake Garda
Realization of the visual identity system for the new italian gin Benacus
A new and exclusive recipe for an Italian gin, which combines traditional juniper berries with the most characteristic ingredients of Lake Garda's nature. The promise of a territory is transformed into an unmistakable aroma intended for an audience of genuine admirers.
Local culture is combined with international taste in a unique combination
Through the BrandlLanguageDesign® Artefice Group has developed a visual identity that gives the product a distinctive personality, starting from the product name BENACUS, the Latin name of Lake Garda, to get to characterize it with a graphic system inspired by the golden years of the art deco, capitalizing on a very alive D'Annunzio heritage in the territory and with a strong naturalistic imprinting.