Visual identity System for the beverage line Natura Ricca by Misura
Realization of the visual identity system for new the beverage line Natura Ricca by Misura
Misura, the brand specialized in natural food aimed to wellbeing, has chose to enter the market of natural beverage based on a vegetable mix of ingredients, with the brand Natura Ricca, taking advantage of all the prestige and heritage of the mother brand. Artefice Group has been entrusted with the task of creating the visual identity system for the new line, fully enhancing the novelty of the product and the contribution of the brand.
A full expression of naturalness, wellbeing and taste
The market analysis and the positioning chosen, lead by the BrandLanguageDesign® brought to the definition of a visual identity that highlight the idea of naturalness safe but with no anxiety, that finds in ingredients and chosen colors for a specific benefit the focus for a solar, easy and reassuring communication. The latter adapts perfectly to the Packaging design that dresses the glass bottle, originally shaped, to the 4 bottle cluster. The range is adapted on the basis of the different color mix of fruits and vegetables.