Visual Identity System of Findus Natural Side Dishes
Restyling of the Visual Identity System of Findus Natural Side Dishes
The FINDUS Natural Side Dishes line collects a complete range of unprepared vegetables for the table of every day, characterized by being selected and harvested with care, taste and quality. The already existing visual identity privileges the FINDUS brand on the pack, not adequately enhancing the freshness and appetite appeal of the product.
THE VISUAL IDENTITY RESTYLING EXPRESSES ALL THE TASTE AND QUALITY OF THE PRODUCT
Artefice Group, by applying the tools of its BrandLanguageDesign®, has rethought the visual identity of the line in a restyling of the pack with a much more emotional impact, which immediately presents the product to the consumer, through a photograph that enhances its qualities. The Findus logo is decentralized and amplified by the "glow", while the absolute protagonist of the pack is the product photographed and set, a celebration of naturalness in a consistent format in all products. The identified format was declined on all products in the range.