Visual Identity System of the new line of NOSTROMO GRILL
Creation of the visual identity system for the Packaging of the new line NOSTROMO GRILL
Nostromo pinpoints the needs of consumers to be able to prepare a healthy and tasty dish, because it is cooked naturally. Thus Nostromo develops a new line of grilled products, Mackerel and Salmon, that meet the new sensitivity of the clients. Artefice Group, thanks to the tools of Brand Language Design® realized the visual identity system of the packaging for the new line NOSTROMO GRILL .
In full respect of NOSTROMO packaging system the identity gives value to the main features of the product.
The logo continues to be protagonista of the packaging, in line with the system of all the already existing lines. The differentiating elements are given by the line naming, connototating the range and repeating the "grill" effect on the texture of the product, and by the new photographic visual, suggesting a different recipe according to skus: mackerel fillets in olive oil, mackerel fillets in olive oil lemon taste and salmon filltes in olive oil.