Visual identity System Restyling for Pizze Sofficini Findus
Realization of the restyling for the Visual identity System of Pizze Sofficini Findus
The brand Sofficini Findus returns to one of its great classics, Pizza, renewing product concepts and adapting them to the demands of a very young target. The character of Carletto, historical testimonial of Sofficini, also breaks on the pizzas, with all its joy and gluttony, enriching the traditional appetite appeal of the product with its inimitable comic book style. With these assumptions, the line consists of two different products: the "Piccoletta", smaller than the standard but always crunchy, to satiate without exceeding. And the "Sofficiosa", higher and softer, for an even more intense taste.
Eventually the the pleasure of enjoying a pizza as you like
The renewal of products also matches that of packs. Artefice Group with the BrandLanguageDesign® has made the restyling, characterizing and diversifying them through clearly recognizable chromatisms and a strongly active role of the character in relation to the different specificities. The different naming and the photographic shots of the products complete the exaltation of the various gustative polarizations, so that every consumer can easily make his choice. The light-hearted and nuance-free graphics match the festive character of the brand.