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Strategic Making

Our approach to a wider idea of branding

The process starts by identifying the brand profile along with all its perspective developements and potential goals. 

All this flows into what we call a creative-productive strategy, which is applied to each of our vertical competences, activating synergy and coherence in every moment of the project: packaging, retail, online and offline communication. 

This is how our unmatched and extraordinary ability to bring projects to life is realized. 

arteficegroup redefines any branding theoretical activity, transmuting it into Strategic Making, an active way of thinking based on the minimization of the distance often arising between thinking and making. 

Branding & Communication

This area is about every activity devoted to brand building, rebranding, revamping, launching and relaunching. Its outputs are scenario analysis, marketing strategic positioning and all the projects which can follow, from the brand identity system to full blown cross-media communication plans. 

  • Scenario analysis

    Strategic planning &

    Marketing positioning

    Brand design

    Brand communication


Packaging Solutions

Packaging Solutions

This unit consists of the solo end-to-end packaging chain existing in Italy. 

Its digital workflow integrates all the technologies and skills needed to bring the project from the creative to the design, until the final files for print.
The unit can generate international packaging lines for tens of countries. 

The workflow is backed-up by Eva Manager, a proprietary digital tool customized on clients’ needs, which saves time by connecting client and agency to fine tune every single moment of check and correction.

  • End-to-end solutions

    Product design

    Packaging design

    Artwork Management

    Repro service

    Print solutions

    Eva Manager

    3D & Mock up prototypes

Retail Experience

It is a true in-house factory designing, prototyping, manufacturing and reaching as far as installation, logistic management and maintanance of point of sales. This is a service with no peers in Italy. This area of expertise benefits from AGLAM, a proprietary and  extraordinarily functional digital tool set to monitor the display materials’ state of mantainance in all the POS at national level. This unit is defined by a control of the project without proxies and ensures customers with a single producer-contact person throughout the whole project. 

  • Store concept

    Retail Design

    Engineering & prototypes





    Logistics management

Digital Experience

This sector follows the rising trends, the update of communication codes and the potential developements of today’s most established media, followed by any target of any generation. The main goal of this area of expertise is to develop digital communication platforms and strategies. 

  • New media analysis

    Digital marketing strategy

    Digital communication

    Web & app solutions