Newrban. E-mobility accessories

Branding & Communication | Packaging Solutions | Retail Experience

Cellular line set to create and launch a new brand of accessories for urban mobility,
in particular the concept was ment to involve all those who, in cities, do not move by car.

The project started with a strategic positioning which identified a more specific segment, yet not covered by any competitor: the electric urban mobility.

This was the onset on which the naming and logo design were built on.

The neon green color together with the graphic design convey the concept of e-mobility in the pack design system grid.

The project included the creation of the Amazon Store and the retail store concept for all the consumer electronics chains where the brand will be distributed.