Chicco Stories

Retail Experience

Chicco flagship store Chicco Stories in via Dante corner Meravigli, Milano was made to involve, through a different brand language, modern families with an international culture.

The project, once finalized, has become more than just a shop: it’s a brand positioning manifesto dedicated to new targets.

The walls of the two store 350 sqm become a communication media thanks to the decorative icon and content murales illustration

In this space the brand tunes into society and talks to millennial parents and their extended families which include friends and all the people who share with them the joy to watch the children grow.

The daily tone of voice tells also about imperfect moments which, for this very reason, make the Chicco Stories truest and closest.