Disaronno partners with Arteficegroup to celebrate 500 years of timeless style.
DIS is 500 years of Disaronno. To mark its quincentennial, Disaronno has chosen Arteficegroup to create a Limited Edition collection that pays tribute to the brand’s enduring spirit. Each bottle showcases pure Italian design, reflecting five centuries of Dolcevita, Passion, Beauty, Style, and Elegance.
The collection features five unique creations, each embodying the values that have made Disaronno a timeless icon of Italian taste and style — today recognized as the world’s most consumed Italian liqueur.
Arteficegroup crafted an exclusive brand and packaging design, giving the iconic bottle a fresh yet elegant interpretation to celebrate this historic milestone. The goal of the collaboration is not only to honor this anniversary with a special line but also to reinforce Disaronno’s brand positioning through the concept: For 500 years, Disaronno has been the recipe for Italian Dolcevita.
The project began with the development of the campaign concept and accompanying visual identity, followed by the creation of a special edition label collection. The unmistakable silhouette of the Disaronno bottle — with its unique shape and signature stopper — takes center stage, represented across five distinct visuals celebrating the anniversary and the iconic Dolcevita lifestyle, alongside a dedicated 500-year visual to be applied across in-store and digital communication channels.
Branding the Difference celebrates 500 years of Italian excellence with a distinctive design and visual language that honors Disaronno’s legacy while projecting it into the future — preserving the brand’s essence and values: a unique liqueur that unites generations and cultures.
