Dyson’s difference becomes a retail experience

Dyson products, with their unique technology, have set a world wide benchmark in their category and represent the future of it.

Interpreting the language of such a brand means being able to transform whatever space in every store, into an experiential place intended to communicate a love brand which has become famous and iconic for design, performance and tech innovation.

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int(600) ["ag-post-mag-evidence-16_9-height"]=> int(600) ["ag-post-interview-mag-thumb-16_9"]=> string(72) "https://www.arteficegroup.com/media/dyson-asciugacapelli-1-jpg-webp.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(400) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(72) "https://www.arteficegroup.com/media/dyson-asciugacapelli-1-jpg-webp.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(600) ["ag-post-interview-mag-thumb-feed-height"]=> int(600) } } [5]=> array(24) { ["ID"]=> int(5171) ["id"]=> int(5171) ["title"]=> string(17) "Lo store di Dyson" ["filename"]=> string(16) "dyson-store.webp" ["filesize"]=> int(71662) ["url"]=> string(52) "https://www.arteficegroup.com/media/dyson-store.webp" ["link"]=> string(108) "https://www.arteficegroup.com/en/works/dyson-difference-becomes-a-retail-experience/attachment/dyson-store-2" ["alt"]=> string(0) "" ["author"]=> string(1) "9" ["description"]=> string(17) "Lo store di Dyson" ["caption"]=> string(0) "" ["name"]=> string(13) "dyson-store-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5930) ["date"]=> string(19) "2022-11-11 13:47:13" ["modified"]=> string(19) "2022-11-11 13:47:13" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/webp" ["type"]=> string(5) "image" ["subtype"]=> string(4) "webp" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(1920) ["height"]=> int(1080) ["sizes"]=> array(42) { ["thumbnail"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-300x169.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(169) ["medium_large"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-768x432.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(360) ["large"]=> string(61) "https://www.arteficegroup.com/media/dyson-store-1024x576.webp" ["large-width"]=> int(640) ["large-height"]=> int(360) ["1536x1536"]=> string(61) "https://www.arteficegroup.com/media/dyson-store-1536x864.webp" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(864) ["2048x2048"]=> string(52) "https://www.arteficegroup.com/media/dyson-store.webp" ["2048x2048-width"]=> int(1920) ["2048x2048-height"]=> int(1080) ["homepage-featured-post"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(61) "https://www.arteficegroup.com/media/dyson-store-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(52) "https://www.arteficegroup.com/media/dyson-store.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1600) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(52) "https://www.arteficegroup.com/media/dyson-store.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(711) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(52) "https://www.arteficegroup.com/media/dyson-store.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(478) } } [6]=> array(24) { ["ID"]=> int(5123) ["id"]=> int(5123) ["title"]=> string(20) "dyson-store-malpensa" ["filename"]=> string(25) "dyson-store-malpensa.webp" ["filesize"]=> int(50678) ["url"]=> string(61) "https://www.arteficegroup.com/media/dyson-store-malpensa.webp" ["link"]=> string(117) "https://www.arteficegroup.com/en/works/dyson-difference-becomes-a-retail-experience/attachment/dyson-store-malpensa-2" ["alt"]=> string(0) "" ["author"]=> string(1) "9" ["description"]=> string(0) "" ["caption"]=> string(22) "Negozio Dyson Malpensa" ["name"]=> string(22) "dyson-store-malpensa-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5930) ["date"]=> string(19) "2022-11-08 15:03:30" ["modified"]=> string(19) "2022-11-08 15:03:30" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/webp" ["type"]=> string(5) "image" ["subtype"]=> string(4) "webp" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(1920) ["height"]=> int(1080) ["sizes"]=> array(42) { ["thumbnail"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-malpensa-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-malpensa-300x169.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(169) ["medium_large"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-malpensa-768x432.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(360) ["large"]=> string(70) "https://www.arteficegroup.com/media/dyson-store-malpensa-1024x576.webp" ["large-width"]=> int(640) ["large-height"]=> int(360) ["1536x1536"]=> string(70) "https://www.arteficegroup.com/media/dyson-store-malpensa-1536x864.webp" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(864) ["2048x2048"]=> string(61) "https://www.arteficegroup.com/media/dyson-store-malpensa.webp" ["2048x2048-width"]=> int(1920) ["2048x2048-height"]=> int(1080) ["homepage-featured-post"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-malpensa-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-malpensa-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-malpensa-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-malpensa-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(70) "https://www.arteficegroup.com/media/dyson-store-malpensa-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(61) "https://www.arteficegroup.com/media/dyson-store-malpensa.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1600) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(61) "https://www.arteficegroup.com/media/dyson-store-malpensa.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(711) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(61) "https://www.arteficegroup.com/media/dyson-store-malpensa.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(478) } } [7]=> array(24) { ["ID"]=> int(5125) ["id"]=> int(5125) ["title"]=> string(19) "dyson-store-toscana" ["filename"]=> string(24) "dyson-store-toscana.webp" ["filesize"]=> int(54372) ["url"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-toscana.webp" ["link"]=> string(116) "https://www.arteficegroup.com/en/works/dyson-difference-becomes-a-retail-experience/attachment/dyson-store-toscana-2" ["alt"]=> string(0) "" ["author"]=> string(1) "9" ["description"]=> string(21) "Negozio Dyson Toscana" ["caption"]=> string(0) "" ["name"]=> string(21) "dyson-store-toscana-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5930) ["date"]=> string(19) "2022-11-08 15:03:34" ["modified"]=> string(19) "2022-11-08 15:03:34" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/webp" ["type"]=> string(5) "image" ["subtype"]=> string(4) "webp" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(1920) ["height"]=> int(1080) ["sizes"]=> array(42) { ["thumbnail"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-toscana-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-toscana-300x169.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(169) ["medium_large"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-toscana-768x432.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(360) ["large"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-toscana-1024x576.webp" ["large-width"]=> int(640) ["large-height"]=> int(360) ["1536x1536"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-toscana-1536x864.webp" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(864) ["2048x2048"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-toscana.webp" ["2048x2048-width"]=> int(1920) ["2048x2048-height"]=> int(1080) ["homepage-featured-post"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-toscana-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-toscana-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-toscana-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-toscana-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-toscana-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-toscana.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1600) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-toscana.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(711) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-toscana.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(478) } } [8]=> array(24) { ["ID"]=> int(5172) ["id"]=> int(5172) ["title"]=> string(17) "Lo store di Dyson" ["filename"]=> string(24) "dyson-store-esterno.webp" ["filesize"]=> int(47332) ["url"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-esterno.webp" ["link"]=> string(116) "https://www.arteficegroup.com/en/works/dyson-difference-becomes-a-retail-experience/attachment/dyson-store-esterno-2" ["alt"]=> string(0) "" ["author"]=> string(1) "9" ["description"]=> string(17) "Lo store di Dyson" ["caption"]=> string(0) "" ["name"]=> string(21) "dyson-store-esterno-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5930) ["date"]=> string(19) "2022-11-11 13:48:56" ["modified"]=> string(19) "2022-11-11 13:48:56" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/webp" ["type"]=> string(5) "image" ["subtype"]=> string(4) "webp" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(1920) ["height"]=> int(1080) ["sizes"]=> array(42) { ["thumbnail"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-esterno-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-esterno-300x169.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(169) ["medium_large"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-esterno-768x432.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(360) ["large"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-esterno-1024x576.webp" ["large-width"]=> int(640) ["large-height"]=> int(360) ["1536x1536"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-esterno-1536x864.webp" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(864) ["2048x2048"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-esterno.webp" ["2048x2048-width"]=> int(1920) ["2048x2048-height"]=> int(1080) ["homepage-featured-post"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-esterno-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-esterno-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-esterno-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(68) "https://www.arteficegroup.com/media/dyson-store-esterno-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(69) "https://www.arteficegroup.com/media/dyson-store-esterno-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-esterno.webp" ["ag-post-mag-evidence-16_9-width"]=> int(1600) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-esterno.webp" ["ag-post-interview-mag-thumb-16_9-width"]=> int(711) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(60) "https://www.arteficegroup.com/media/dyson-store-esterno.webp" ["ag-post-interview-mag-thumb-feed-width"]=> int(850) ["ag-post-interview-mag-thumb-feed-height"]=> int(478) } } }

Un kit per ogni occasione

The projects fulfilled for Dyson are 800 and spread all over the Country.

Design, production and installation of the Dyson Demo Zones of Coin, Rinascente, Linate, Malpensa and Orio al Serio.

Production and installation of the Dyson shop in shop in the Carugate Carosello Mall.

Production and installation of the Dyson Demo-Stores and Flagship Stores all over Italy.

Management and logistic of the Mall Tour’s Temporary Stores in all the most significant Italian shopping outlets.

Interior design and production of whole location for the Milano launch of Dyson Supersonic.

All those projects are based on a proprietary and original display concept that can be tailored in every possible kind of venue, an extraordinary functional modular design able to fit in every zone of different points of sale, transforming it into a true moment of brand communication.

The format is composed by a display structure which includes a storage part and an area for brand communication.