Retail Experience

Dyson products, with their unique technology, have set a world wide benchmark in their category
and represent the future of it.

Interpreting the language of such a brand means being able to transform whatever space in every store,
into an experiential place intended to communicate a love brand which has become famous and iconic
for design, performance and tech innovation.

The projects fulfilled for Dyson are 800 and spread all over the Country.

Design, production and installation of the Dyson Demo Zones of Coin, Rinascente, Linate, Malpensa and Orio al Serio.
Production and installation of the Dyson shop in shop in the Carugate Carosello Mall.
Production and installation of the Dyson Demo-Stores and Flagship Stores all over Italy.
Management and logistic of the Mall Tour’s Temporary Stores in all the most significant Italian shopping outlets.
Interior design and production of whole location for the Milano launch of Dyson Supersonic.

All those projects are based on a proprietary and original display concept that can be tailored in every possible kind of venue, an extraordinary functional modular design able to fit in every zone of different points of sale, transforming it into a true moment of brand communication.

The format is composed by a display structure which includes a storage part and an area for brand communication.