Crafting a New Identity: Fattoria Scaldasole's Journey Back to Its Roots with Arteficegroup.
Fattoria Scaldasole has partnered with Arteficegroup for the rebranding of this historic company brand: a strategic initiative that stems from the heart of a new positioning aimed at narrating a distinctive and relevant brand identity for consumers. With over 30 years of history as a pioneer in organic farming in Italy, Fattoria Scaldasole is looking towards the future through a repositioning that celebrates its foundational values: respect for nature and the use of the finest raw materials.
A return to the Farm
Fattoria Scaldasole exemplifies a brand that has made a clear commitment since its inception, through products crafted from genuine, organic ingredients with a vision that prioritizes consumer care and environmental stewardship. This return to the roots and essence of its identity is embodied in the brand name, which reintroduces the term "Fattoria" (Farm), symbolizing this authentic choice, care, artisanal creativity, and the excellence of simplicity.
Creaminess above all
This evolution is also marked by identifying the human insight behind the product: anyone who has tasted the white yogurt, the true hero product of Fattoria Scaldasole, recognizes its unique creaminess, its intense and authentic flavor—the taste of yesteryear from a farm where milk truly tastes like milk and fruit always tastes like fruit. This repositioning highlights a clear promise that celebrates the foundational values and product uniqueness: always organic, but above all, delicious and creamy.
Roots for the future
The study and redefinition of the brand's value assets create a new visual identity aimed at solidifying the deep connection between the brand and its consumers, leveraging its promise. The logo redesign reclaims "Fattoria" and sharpens the focus on the tree, an iconic element that guarantees a connection to nature and the brand's authentic 30-year history.
Orange emerges as the new chromatic heart of the brand, a vibrant and welcoming color that evokes warmth, positivity, and authenticity. This distinctive choice ensures immediate shelf recognition, communicating the values of naturalness and vitality inherent to Fattoria Scaldasole. Thus, orange becomes a strategic element capable of establishing a strong emotional connection with consumers.
The visual identity amplifies this new narrative through a unique mood that creates a powerful visual impact. Each illustration accompanies the product references, depicting idealized moments of life at Fattoria Scaldasole: creamy swirls of yogurt, fresh ingredients, and fruity flavors transform into interactive photographic elements that are oversized and contrasting. This is achieved with a classic dry point illustrative style, bringing to life a distinctive, naïf, and surreal aesthetic.
Fattoria Scaldasole: A new, distinctive, unique, and relevant brand identity for consumers.
