The New Identity of FRoSTA: The Natural Choice

The new identity of FRoSTA, a pioneering company in the responsible production of frozen foods in Europe, embodies the values of naturalness, transparency, and sustainability. The project to develop a new brand architecture and visual identity for FRoSTA's complex and diverse offerings stems from the brand promise “100% the Natural Choice.” Its goal is to consolidate a proprietary, transparent, and authentic language that speaks even more of taste, simplicity, and sharing, as authentic taste cannot exist without careful selection and care of ingredients and respect for their naturalness.
Brand Design Strategy: Transparency and Authentic Taste
The strategic study began with an examination and revision of the pack design, leading to the definition of stylistic choices and details in continuity with the proprietary pack system, to better communicate the brand's value assets. The new Brand Block encapsulates FRoSTA's DNA—100% Natural—emphasizing the Purity Claims that make each product unique.
The new Visual Identity highlights the transparency and true flavor of the different product lines. Each photograph and guiding image accompanies every reference, telling the authentic taste of nature with a simple and transparent language that enhances the ingredients and the distinctions among the various product lines. This distinctive choice not only guarantees recognizability but also creates a strong shelf impact, deepening the connection and reinforcing the emotional bond with consumers.
Arteficegroup's team of artwork specialists managed the Artwork Management and Color Management processes for the realization of all references in the portfolio, including products from the Valle degli Orti line, ensuring uniformity and quality in the print output across all involved printers.
A conscious Branding for a Sustainable Future
The branding journey undertaken by FRoSTA has allowed for the identification of proprietary assets that enhance the uniqueness and distinctiveness of the brand. Today, FRoSTA presents itself with a strong and cohesive identity, capable of creating value and communicating its promise coherently.
FRoSTA: 100% natural, 100% Branding the Difference. Towards a more sustainable, transparent, and flavorful future!