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Benacus Gin is a young and elegant London Dry, based on unfermented must of Lugana grapes. It’s brewed by Master Florian Rabaner in a small Siusi Alp distillery.
It is the output of a passionate team of young people who wished to create a gin inspired by the flavors of Garda Lake territory.
Benacus is the latin name of the Garda Lake. The first step in the creation of the brand identity has been the choice to use it as product name. The choice of the bottle followed.
The visual identity system envisioned for Benacus Gin it’s played out between
cosmopolitism and land. It is a sophisticated and complex identity which tells the botanical herbs typical from the area, permanently recalling the Lake.
The big golden logotype is from a clearly international inspiration. The ensemble graphic style reminds of the Art Decò code.
The golden color choice enhances the label through the contrast with the white background, the light blue graphic and, overall, with the pure transparency of the bottle and it’s content.