©1996-2023 arteficegroupAll rights reserved
Contattaci Contact us
Packaging Solutions Packaging Solutions
GelatoMadre
Branding, Packaging Design, Repro Service

Short label and sustainable packaging

GelatoMadre is a brand where strategic and marketing positioning, packaging communication and product overlap.

Requirements are: dressing up an icecream with an unique heritage, made only with few, selected and 100% natural ingredients, communicating short label and great care together with passionate craftsmanship, re-designing the logo to update it while retaining its original set of values, creating a visual identity system wilfully minimal, in order to host the brand partners.

array(5) { [0]=> array(24) { ["ID"]=> int(5201) ["id"]=> int(5201) ["title"]=> string(16) "Logo GelatoMadre" ["filename"]=> string(33) "gelato-madre-costruzione-logo.gif" ["filesize"]=> int(829240) ["url"]=> string(69) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo.gif" ["link"]=> string(121) "https://www.arteficegroup.com/en/works/gelato-madre-g7-essere-buoni-e-naturale/attachment/gelato-madre-costruzione-logo-2" ["alt"]=> string(0) "" ["author"]=> string(1) "9" ["description"]=> string(16) "Logo GelatoMadre" ["caption"]=> string(0) "" ["name"]=> string(31) "gelato-madre-costruzione-logo-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5311) ["date"]=> string(19) "2023-02-01 08:57:30" ["modified"]=> string(19) "2023-02-01 08:57:30" ["menu_order"]=> int(0) ["mime_type"]=> string(9) "image/gif" ["type"]=> string(5) "image" ["subtype"]=> string(3) "gif" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(640) ["height"]=> int(640) ["sizes"]=> array(42) { ["thumbnail"]=> string(77) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo-150x150.gif" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(77) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo-300x300.gif" ["medium-width"]=> int(300) ["medium-height"]=> int(300) ["medium_large"]=> string(69) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo.gif" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(640) ["large"]=> string(69) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo.gif" ["large-width"]=> int(640) ["large-height"]=> int(640) ["1536x1536"]=> string(69) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo.gif" ["1536x1536-width"]=> int(640) ["1536x1536-height"]=> int(640) ["2048x2048"]=> string(69) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo.gif" ["2048x2048-width"]=> int(640) ["2048x2048-height"]=> int(640) ["homepage-featured-post"]=> string(77) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo-580x360.gif" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(77) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo-560x560.gif" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(77) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo-350x350.gif" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(77) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo-570x490.gif" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(77) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo-640x560.gif" ["ag-post-16_9-width"]=> int(640) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(69) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo.gif" ["ag-post-mag-evidence-16_9-width"]=> int(640) ["ag-post-mag-evidence-16_9-height"]=> int(640) ["ag-post-interview-mag-thumb-16_9"]=> string(69) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo.gif" ["ag-post-interview-mag-thumb-16_9-width"]=> int(400) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(69) "https://www.arteficegroup.com/media/gelato-madre-costruzione-logo.gif" ["ag-post-interview-mag-thumb-feed-width"]=> int(640) ["ag-post-interview-mag-thumb-feed-height"]=> int(640) } } [1]=> array(24) { ["ID"]=> int(5203) ["id"]=> int(5203) ["title"]=> string(18) "gelato-madre-loghi" ["filename"]=> string(22) "gelato-madre-loghi.jpg" ["filesize"]=> int(104394) ["url"]=> string(58) "https://www.arteficegroup.com/media/gelato-madre-loghi.jpg" ["link"]=> string(110) "https://www.arteficegroup.com/en/works/gelato-madre-g7-essere-buoni-e-naturale/attachment/gelato-madre-loghi-2" ["alt"]=> string(0) "" ["author"]=> string(1) "9" ["description"]=> string(16) "Logo GelatoMadre" ["caption"]=> string(16) "Logo GelatoMadre" ["name"]=> string(20) "gelato-madre-loghi-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5311) ["date"]=> string(19) "2023-02-01 08:57:40" ["modified"]=> string(19) "2023-02-01 08:57:40" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(1080) ["height"]=> int(1080) ["sizes"]=> array(42) { ["thumbnail"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-loghi-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-loghi-300x300.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(300) ["medium_large"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-loghi-768x768.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(640) ["large"]=> string(69) "https://www.arteficegroup.com/media/gelato-madre-loghi-1024x1024.webp" ["large-width"]=> int(640) ["large-height"]=> int(640) ["1536x1536"]=> string(58) "https://www.arteficegroup.com/media/gelato-madre-loghi.jpg" ["1536x1536-width"]=> int(1080) ["1536x1536-height"]=> int(1080) ["2048x2048"]=> string(58) "https://www.arteficegroup.com/media/gelato-madre-loghi.jpg" ["2048x2048-width"]=> int(1080) ["2048x2048-height"]=> int(1080) ["homepage-featured-post"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-loghi-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-loghi-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-loghi-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-loghi-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(68) "https://www.arteficegroup.com/media/gelato-madre-loghi-1080x560.webp" ["ag-post-16_9-width"]=> int(1080) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(58) "https://www.arteficegroup.com/media/gelato-madre-loghi.jpg" ["ag-post-mag-evidence-16_9-width"]=> int(900) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(58) "https://www.arteficegroup.com/media/gelato-madre-loghi.jpg" ["ag-post-interview-mag-thumb-16_9-width"]=> int(400) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(58) "https://www.arteficegroup.com/media/gelato-madre-loghi.jpg" ["ag-post-interview-mag-thumb-feed-width"]=> int(680) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } [2]=> array(24) { ["ID"]=> int(5204) ["id"]=> int(5204) ["title"]=> string(16) "Pack GelatoMadre" ["filename"]=> string(21) "gelato-madre-pack.gif" ["filesize"]=> int(807516) ["url"]=> string(57) "https://www.arteficegroup.com/media/gelato-madre-pack.gif" ["link"]=> string(109) "https://www.arteficegroup.com/en/works/gelato-madre-g7-essere-buoni-e-naturale/attachment/gelato-madre-pack-2" ["alt"]=> string(0) "" ["author"]=> string(1) "9" ["description"]=> string(16) "Pack GelatoMadre" ["caption"]=> string(0) "" ["name"]=> string(19) "gelato-madre-pack-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5311) ["date"]=> string(19) "2023-02-01 08:57:44" ["modified"]=> string(19) "2023-02-01 08:57:44" ["menu_order"]=> int(0) ["mime_type"]=> string(9) "image/gif" ["type"]=> string(5) "image" ["subtype"]=> string(3) "gif" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(640) ["height"]=> int(360) ["sizes"]=> array(42) { ["thumbnail"]=> string(65) "https://www.arteficegroup.com/media/gelato-madre-pack-150x150.gif" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(65) "https://www.arteficegroup.com/media/gelato-madre-pack-300x169.gif" ["medium-width"]=> int(300) ["medium-height"]=> int(169) ["medium_large"]=> string(57) "https://www.arteficegroup.com/media/gelato-madre-pack.gif" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(360) ["large"]=> string(57) "https://www.arteficegroup.com/media/gelato-madre-pack.gif" ["large-width"]=> int(640) ["large-height"]=> int(360) ["1536x1536"]=> string(57) "https://www.arteficegroup.com/media/gelato-madre-pack.gif" ["1536x1536-width"]=> int(640) ["1536x1536-height"]=> int(360) ["2048x2048"]=> string(57) "https://www.arteficegroup.com/media/gelato-madre-pack.gif" ["2048x2048-width"]=> int(640) ["2048x2048-height"]=> int(360) ["homepage-featured-post"]=> string(65) "https://www.arteficegroup.com/media/gelato-madre-pack-580x360.gif" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(65) "https://www.arteficegroup.com/media/gelato-madre-pack-560x360.gif" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(360) ["ag-project-card-image-mobile"]=> string(65) "https://www.arteficegroup.com/media/gelato-madre-pack-350x350.gif" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(65) "https://www.arteficegroup.com/media/gelato-madre-pack-570x360.gif" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(360) ["ag-post-16_9"]=> string(57) "https://www.arteficegroup.com/media/gelato-madre-pack.gif" ["ag-post-16_9-width"]=> int(640) ["ag-post-16_9-height"]=> int(360) ["ag-post-mag-evidence-16_9"]=> string(57) "https://www.arteficegroup.com/media/gelato-madre-pack.gif" ["ag-post-mag-evidence-16_9-width"]=> int(640) ["ag-post-mag-evidence-16_9-height"]=> int(360) ["ag-post-interview-mag-thumb-16_9"]=> string(57) "https://www.arteficegroup.com/media/gelato-madre-pack.gif" ["ag-post-interview-mag-thumb-16_9-width"]=> int(640) ["ag-post-interview-mag-thumb-16_9-height"]=> int(360) ["ag-post-interview-mag-thumb-feed"]=> string(57) "https://www.arteficegroup.com/media/gelato-madre-pack.gif" ["ag-post-interview-mag-thumb-feed-width"]=> int(640) ["ag-post-interview-mag-thumb-feed-height"]=> int(360) } } [3]=> array(24) { ["ID"]=> int(5206) ["id"]=> int(5206) ["title"]=> string(35) "Gelato Madre impegno sostenibilità" ["filename"]=> string(30) "gelato-madre-sostenibilita.jpg" ["filesize"]=> int(85543) ["url"]=> string(66) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita.jpg" ["link"]=> string(118) "https://www.arteficegroup.com/en/works/gelato-madre-g7-essere-buoni-e-naturale/attachment/gelato-madre-sostenibilita-2" ["alt"]=> string(0) "" ["author"]=> string(1) "9" ["description"]=> string(35) "Gelato Madre impegno sostenibilità" ["caption"]=> string(0) "" ["name"]=> string(28) "gelato-madre-sostenibilita-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5311) ["date"]=> string(19) "2023-02-01 08:57:50" ["modified"]=> string(19) "2023-02-01 08:57:50" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(1080) ["height"]=> int(1080) ["sizes"]=> array(42) { ["thumbnail"]=> string(75) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(75) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita-300x300.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(300) ["medium_large"]=> string(75) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita-768x768.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(640) ["large"]=> string(77) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita-1024x1024.webp" ["large-width"]=> int(640) ["large-height"]=> int(640) ["1536x1536"]=> string(66) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita.jpg" ["1536x1536-width"]=> int(1080) ["1536x1536-height"]=> int(1080) ["2048x2048"]=> string(66) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita.jpg" ["2048x2048-width"]=> int(1080) ["2048x2048-height"]=> int(1080) ["homepage-featured-post"]=> string(75) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(75) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(75) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(75) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(76) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita-1080x560.webp" ["ag-post-16_9-width"]=> int(1080) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(66) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita.jpg" ["ag-post-mag-evidence-16_9-width"]=> int(900) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(66) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita.jpg" ["ag-post-interview-mag-thumb-16_9-width"]=> int(400) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(66) "https://www.arteficegroup.com/media/gelato-madre-sostenibilita.jpg" ["ag-post-interview-mag-thumb-feed-width"]=> int(680) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } [4]=> array(24) { ["ID"]=> int(5205) ["id"]=> int(5205) ["title"]=> string(25) "GelatoMadra gusto Badiani" ["filename"]=> string(31) "gelato-madre-scatto-badiani.jpg" ["filesize"]=> int(241191) ["url"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani.jpg" ["link"]=> string(119) "https://www.arteficegroup.com/en/works/gelato-madre-g7-essere-buoni-e-naturale/attachment/gelato-madre-scatto-badiani-2" ["alt"]=> string(0) "" ["author"]=> string(1) "9" ["description"]=> string(25) "GelatoMadra gusto Badiani" ["caption"]=> string(0) "" ["name"]=> string(29) "gelato-madre-scatto-badiani-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5311) ["date"]=> string(19) "2023-02-01 08:57:47" ["modified"]=> string(19) "2023-02-01 08:57:47" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(66) "https://www.arteficegroup.com/wp-includes/images/media/default.png" ["width"]=> int(1280) ["height"]=> int(1280) ["sizes"]=> array(42) { ["thumbnail"]=> string(76) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani-150x150.webp" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(76) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani-300x300.webp" ["medium-width"]=> int(300) ["medium-height"]=> int(300) ["medium_large"]=> string(76) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani-768x768.webp" ["medium_large-width"]=> int(640) ["medium_large-height"]=> int(640) ["large"]=> string(78) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani-1024x1024.webp" ["large-width"]=> int(640) ["large-height"]=> int(640) ["1536x1536"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani.jpg" ["1536x1536-width"]=> int(1280) ["1536x1536-height"]=> int(1280) ["2048x2048"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani.jpg" ["2048x2048-width"]=> int(1280) ["2048x2048-height"]=> int(1280) ["homepage-featured-post"]=> string(76) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani-580x360.webp" ["homepage-featured-post-width"]=> int(580) ["homepage-featured-post-height"]=> int(360) ["ag-project-card-image"]=> string(76) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani-560x560.webp" ["ag-project-card-image-width"]=> int(560) ["ag-project-card-image-height"]=> int(560) ["ag-project-card-image-mobile"]=> string(76) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani-350x350.webp" ["ag-project-card-image-mobile-width"]=> int(350) ["ag-project-card-image-mobile-height"]=> int(350) ["ag-last-post-thumb"]=> string(76) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani-570x490.webp" ["ag-last-post-thumb-width"]=> int(570) ["ag-last-post-thumb-height"]=> int(490) ["ag-post-16_9"]=> string(77) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani-1180x560.webp" ["ag-post-16_9-width"]=> int(1180) ["ag-post-16_9-height"]=> int(560) ["ag-post-mag-evidence-16_9"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani.jpg" ["ag-post-mag-evidence-16_9-width"]=> int(900) ["ag-post-mag-evidence-16_9-height"]=> int(900) ["ag-post-interview-mag-thumb-16_9"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani.jpg" ["ag-post-interview-mag-thumb-16_9-width"]=> int(400) ["ag-post-interview-mag-thumb-16_9-height"]=> int(400) ["ag-post-interview-mag-thumb-feed"]=> string(67) "https://www.arteficegroup.com/media/gelato-madre-scatto-badiani.jpg" ["ag-post-interview-mag-thumb-feed-width"]=> int(680) ["ag-post-interview-mag-thumb-feed-height"]=> int(680) } } }

Coherently with the product’s concept the dress has become light.
Every single choice, starting from colors, has been made by looking at the highest possible sustainability.

The purity of ingredients and the one of packaging rank to brand personality.
The result is a packaging concept communicating both products qualities and brand identity.

This packaging line allows a reduction in the consumption of virging plastic by around 10 tons per year, by using recycled and furtherly recyclable polipropilene.