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Short label and sustainable packaging
GelatoMadre is a brand where strategic and marketing positioning, packaging communication and product overlap.
Requirements are: dressing up an icecream with an unique heritage, made only with few, selected and 100% natural ingredients, communicating short label and great care together with passionate craftsmanship, re-designing the logo to update it while retaining its original set of values, creating a visual identity system wilfully minimal, in order to host the brand partners.
Coherently with the product’s concept the dress has become light.
Every single choice, starting from colors, has been made by looking at the highest possible sustainability.
The purity of ingredients and the one of packaging rank to brand personality.
The result is a packaging concept communicating both products qualities and brand identity.
This packaging line allows a reduction in the consumption of virging plastic by around 10 tons per year, by using recycled and furtherly recyclable polipropilene.